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The bible for bringing cutting-edge products to larger markets, now revised and updated with new insights into the realities of high-tech marketing.
In Crossing the Chasm, Geoffrey A. Moore shows that in the technology adoption life cycle, which begins with the innovators and moves through the early adopters, the early majority, the late majority, and the laggards, there is a wide chasm between early adopters and early majority. . While early adopters are willing to sacrifice for the first-mover advantage, the early majority waits until they learn that the technology actually offers productivity improvements. The challenge for innovators and marketers is to narrow this gap and ultimately accelerate adoption across all segments.
This third edition updates Moore's classic work with dozens of new examples of successes and failures, new marketing strategies in the digital world, and Moore's most current ideas and findings. It also includes two new appendices, the first connecting the ideas of Crossing the Chasm with work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work on technology adoption models for high-tech consumer markets.
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